Brand Collaborations
Three decades of work with international brands — watches, furniture, objects, vehicles, retail environments, and corporate architecture
Alongside its buildings, Asymptote Architecture has sustained a parallel practice in product design, retail environments, installations, and brand architecture. Working with manufacturers and houses including IWC Schaffhausen, Knoll, Alessi, BMW, Mercedes-Benz, Audi, Cicli Pinarello, and Venini, the studio has carried its computational and spatial methods across scales — from a wristwatch to a factory.
IWC Schaffhausen
Swiss Watchmaking- IWC Mars Edition 2018
A collection of ceramic timepieces extending the Ingenieur lineage — precision engineering rendered as a product family.
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Retail concept and interior for IWC Schaffhausen’s Shanghai boutique.
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A navigable virtual environment for IWC at the Watches and Wonders fair.
Knoll
Furniture & Workplace Systems-
A modular workplace furniture system developed for Knoll.
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A virtual interface extending the A3 system into digital space.
- A3 Showroom 2001
Showroom installation of the A3 system at NeoCon, Chicago.
Alessi
Industrial & Object Design-
A family of desktop objects, pens, and vessels in stainless steel — the workspace treated as an architectural site.
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The Alessi flagship store on Greene Street, SoHo — winner of Travel + Leisure’s Best Retail Space.
BMW
Automotive-
An event and vehicle-delivery center concept for BMW.
Mercedes-Benz
Automotive- Mercedes-Benz Museum 2002
Invited international competition entry for the Mercedes-Benz brand heritage museum in Stuttgart.
Audi
Automotive- Audi E_Station 2019
An installation for Audi at the Salone del Mobile, Milan.
Cicli Pinarello
Cycling-
The new headquarters and factory for Pinarello in Treviso, consolidating production, research, and brand under one campus.
- Pinarello × Hani 2020
A limited-edition bicycle developed in collaboration with Pinarello.
Carlos Miele
Fashion Retail-
The Carlos Miele flagship store in New York — a fluid retail interior for the Brazilian fashion house.
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The Carlos Miele flagship store in Paris.
Hyundai
Automotive- Hyundai Showrooms 2008
Showroom design concepts for Hyundai Automotive.
Samsung
Brand Experience-
Brand pavilions for Samsung at the Rio Olympic Games.
Venini
Murano Glass-
A suite of hand-blown Murano glass light sculptures, each named for an atmospheric optical phenomenon.
Vorwerk
Corporate- Vorwerk Headquarters 2018
A headquarters concept for Vorwerk, Germany.