Brand Collaborations
Three decades of work with international brands — watches, furniture, objects, vehicles, retail environments, and corporate architecture
Alongside its buildings, Asymptote Architecture has sustained a parallel practice in product design, retail environments, installations, and brand architecture. Working with manufacturers and houses including IWC Schaffhausen, Knoll, Alessi, BMW, Mercedes-Benz, Audi, Cicli Pinarello, and Venini, the studio has carried its computational and spatial methods across scales — from a wristwatch to a factory.
IWC Schaffhausen
Swiss Watchmaking- IWC Mars Edition 2018
Design proposal for a collection of ceramic timepieces extending the IWC Ingenieur lineage.
-
Design proposal for IWC Schaffhausen’s Shanghai boutique — retail concept and interior.
-
A navigable virtual environment for IWC at the Watches and Wonders fair.
Knoll
Furniture & Workplace Systems-
A modular workplace furniture system developed for Knoll.
-
A virtual interface extending the A3 system into digital space.
- A3 Showroom 2001
Showroom installation of the A3 system at NeoCon, Chicago.
Alessi
Industrial & Object Design-
A family of desktop objects, pens, and vessels in stainless steel — the workspace treated as an architectural site.
-
A wristwatch series whose case and band resolve as one continuous geometry — predicated on the architecture of the wrist, with hands and indices set on a subtly hemispherical face.
-
The Alessi flagship store on Greene Street, SoHo — winner of Travel + Leisure’s Best Retail Space.
Automotive
BMW · Mercedes-Benz · Audi · Hyundai-
An event and vehicle-delivery center concept for BMW.
- Mercedes-Benz Museum 2002
Invited international competition entry for the Mercedes-Benz brand heritage museum in Stuttgart.
- Hyundai Showrooms 2008
Showroom design concepts for Hyundai Automotive.
- Audi E_Station 2019
An installation for Audi at the Salone del Mobile, Milan.
Volkswagen
Automotive- VW Knowledge-Gate 2006
A permanent interactive installation at Volkswagen’s Autostadt campus in Wolfsburg — sculpted metallic surfaces and projected data turning corporate information into spatial experience.
-
A hotel for the Volkswagen Autostadt campus in Wolfsburg — automotive culture and contemporary art within a multicolored glass facade.
Cicli Pinarello
Cycling-
Unrealized commission for a flagship cycling retail space at Manhattan’s Hudson Yards — designed to bring together Pinarello with Specialized and Assos.
- Pinarello × Hani 2020
A limited-edition bicycle developed in collaboration with Pinarello.
-
The new headquarters and factory for Pinarello in Treviso, consolidating production, research, and brand under one campus.
Carlos Miele
Fashion Retail-
The Carlos Miele flagship store in New York — a fluid retail interior for the Brazilian fashion house.
-
The Carlos Miele flagship store in Paris.
Samsung
Brand Experience-
Competition proposal for three Samsung brand pavilions at the 2016 Rio Olympic Games.
Venini
Murano Glass-
A suite of hand-blown Murano glass light sculptures, each named for an atmospheric optical phenomenon.
Zumtobel
Architectural Lighting- LQ Chandelier 2007
A modular LED chandelier for the Austrian lighting house Zumtobel — chrome-plated luminaire units configurable into a suspended constellation.