A sculptural retail environment on Rue Saint-Honoré designed for the Brazilian fashion designer Carlos Miele, fusing Brazilian modernist influences with the Baroque sensibility of Parisian architecture to create an immersive fashion experience.
Following the success of Asymptote’s Carlos Miele flagship in New York’s Meatpacking District, the Paris store at 380 Rue Saint-Honoré extended the collaboration into one of the world’s most storied fashion corridors. The two-story space draws on a deliberate fusion of Brazilian modernism, French Baroque tradition, and digital fabrication to create an interior that is at once sculptural, sensuous, and precisely crafted.
Sculptural Interior
The interior is organized around a floor-to-ceiling fiberglass wall sculpture that extends from the entrance through to the fitting rooms, establishing a continuous spatial narrative. The all-white, high-gloss surfaces evoke a liquid environment, with contoured Barrisol ceilings and two-tone epoxy flooring embedded with neon and halogen lighting set within tempered glass rings. The effect is an interior that feels simultaneously futuristic and deeply rooted in the ornamental traditions of its Parisian context.
Cultural Dialogue
The design responds to the specificities of Paris through an engagement with Baroque spatial complexity and Art Nouveau organic form, while drawing equally on the legacy of Brazilian modernists Oscar Niemeyer and Roberto Burle Marx. The store functions as a dialogue between the city and the architecture — between the geometric precision of digital fabrication and the exuberance of Brazilian culture.
Fashion as Installation
Following the approach established in Asymptote’s earlier Carlos Miele flagship in New York’s Meatpacking District, the Paris store operates as a hybrid of retail space and art installation — an environment where the fluid, textile-driven character of Miele’s fashion collections is amplified by the architectural setting into a total spatial experience.
