A cycling retail emporium at Manhattan's Hudson Yards bringing together Pinarello, Specialized, and Assos in a flagship space where bicycles and equipment are presented as works of art and technology.
Commissioned by the L Catterton Group and completed in 2019, the 300-square-meter emporium was conceived as a new model for premium cycling retail — one that treats high-performance bicycles and equipment not as commodity goods but as objects deserving the spatial care and curatorial precision of a gallery.
Design Concept
The design draws inspiration from the sophisticated nature of the products on display, approaching bicycles as works of art and technology that deserve to be highlighted and showcased. The sleek, minimalistic spatial language draws attention to the products themselves, allowing visitors to fully appreciate their refined beauty and expert craftsmanship.
Spatial Organization
The layout of the emporium is organized to allow visitors to easily navigate the space and explore each of the brands’ product lines. The area is divided into distinct sections dedicated to each of the three brands, with large, high-resolution displays featuring stunning images of the products in use. In addition to the bicycles on display, the emporium features a curated selection of premium cycling attire and equipment from each brand, catering to both the general public and dedicated cycling enthusiasts.
Craftsmanship and Detail
Every aspect of the design reflects an attention to detail and craftsmanship — from the lighting fixtures to the Asymptote-designed display systems, every element has been carefully considered to create a truly immersive experience for visitors. The ethos of each brand is carefully put into focus and is an integral part of the overall spatial experience, capturing the sophistication and elegance of the products on display.
