IWC Mars Edition

The Mars Edition was developed in close collaboration with IWC Schaffhausen at the company’s headquarters, a design proposition for a new collection within the Ingenieur line, the watch family most directly concerned with the relationship between engineering and form. The Ingenieur name derives from the Old French ingeniator, one who makes or uses an engine, and the line has historically represented IWC’s commitment to technical design, craftsmanship, and practicality. The Mars Edition extends that tradition into new territory.

Product Family

The collection comprises four timepieces, Mars I through IV, spanning 46mm to 36mm case diameters in ceramic. The family is organized across male and female typologies and three character registers: robust, sporty, and elegant. Each variant shares a common design language, an integrated bracelet architecture, a continuous surface flow from case to band, while calibrating proportion, weight, and detail to its intended wearer and context.

Case and Dial

The Mars I, the largest in the family at 46mm with a 38mm dial, was developed through multiple case studies exploring the geometry of bezel, crown, and lug integration. The case is conceived as a single continuous volume rather than an assembly of discrete components, the bracelet emerges from the case body without visible transition. Dial studies range from a classic three-hand configuration with date window to three chronograph layouts with varying sub-dial arrangements.

Packaging

The design extended beyond the watch itself to encompass presentation cases. Two packaging concepts were developed: a pentagonal enclosure with faceted geometry derived from the angular language of the watch cases, and a fan-form presentation case whose spiraling pages open to reveal a three-watch collection.