A watch collection designed for IWC Schaffhausen — four ceramic timepieces within the Ingenieur lineage, extending the relationship between precision engineering and architectural form across a product family spanning male and female typologies.
The Mars Edition was developed in close collaboration with IWC Schaffhausen at the company’s headquarters — a design proposition for a new collection within the Ingenieur line, the watch family most directly concerned with the relationship between engineering and form. The Ingenieur name derives from the Old French ingeniator — one who makes or uses an engine — and the line has historically represented IWC’s commitment to technical design, craftsmanship, and practicality. The Mars Edition extends that tradition into new territory.
Product Family
The collection comprises four timepieces — Mars I through IV — spanning 46mm to 36mm case diameters in ceramic. The family is organized across male and female typologies and three character registers: robust, sporty, and elegant. Each variant shares a common design language — an integrated bracelet architecture, a continuous surface flow from case to band — while calibrating proportion, weight, and detail to its intended wearer and context.
Case and Dial
The Mars I, the largest in the family at 46mm with a 38mm dial, was developed through multiple case studies exploring the geometry of bezel, crown, and lug integration. The case is conceived as a single continuous volume rather than an assembly of discrete components — the bracelet emerges from the case body without visible transition. Dial studies range from a classic three-hand configuration with date window to three chronograph layouts with varying sub-dial arrangements.
Packaging
The design extended beyond the watch itself to encompass presentation cases. Two packaging concepts were developed: a pentagonal enclosure with faceted geometry derived from the angular language of the watch cases, and a fan-form presentation case whose spiraling pages open to reveal a three-watch collection.
