The GEM Luxury Retail Center

Dubai, United Arab Emirates
The GEM has been conceived as the Mercury Group's premium destination in the Middle East, boasting a state-of-the-art, stand-alone architectural masterpiece in Dubai's heart. The building and its surroundings have been thoughtfully designed to offer an unparalleled shopping experience for the most discerning clientele. The architecture is a bespoke sculpture, carefully crafted to become an iconic symbol of luxury.

Design Concept
The GEM features unique, specially designed environments within the complex and its immediate surroundings that showcase exclusive brand experiences. Additionally, the lush gardens surrounding the building are a place of beauty and a versatile venue for temporary branded pavilions and special events. This creates a dynamic and ever-changing atmosphere that is sure to captivate visitors. As one of the world's leading luxury brand retailers, the Mercury Group has spared no expense in creating the GEM, which is set to become its flagship destination in the Middle East. With its unrivaled architecture, unparalleled shopping experience, and stunning surroundings, the GEM is poised to become a must-visit destination for anyone seeking the ultimate luxury retail experience in Dubai.