Carlos Miele Flagship Store

New York, USA
Asymptote's design for the new Manhattan flagship store for fashion designer Carlos Miele celebrates Miele's unique perspective and attitude toward design in his native country, Brazil. The design and architecture of the store embraces a culture that champions modern design while being steeped in traditional cultural rituals and aesthetics. These aspects of Miele's own work were the inspiration for the flagship, which is both a shopping environment and a sophisticated and sculpted backdrop on which to display.
Concept

The architecture is a "place" for gathering, meandering and viewing, rituals that are set against a landscape that celebrates desire and the sensual. The architectural environment is a spatial narrative, centered primarily on an abstracted reading of what constitutes Brazilian culture, landscape and architecture, while also being a contemporary Manhattan experience situated on West 14th Street in what is now the quickly transforming Meat Packing District.

Atmosphere
The overall atmosphere of the space is shaped as much by the exuberant vivacity of Brazilian culture as it is by the coolness and precision afforded by new technological means of fabrication, reflected in both the clothes and architectural elements.
Experience
This contemporary setting of seemingly disparate, but not irreconcilable opposites, influences and sets the stage for the presentation of Miele's oeuvre, creating a compelling spatial and visual experience. The environment is a deliberate insertion and provocation of not only the worlds of fashion, art and architecture but also a trans-urban meditation that merges the cultures of New York and Sao Paulo
Project Information
Date: 2003



Size: 540sqm



Location: New York, USA



Architect: Asymptote Architecture



Design: Hani Rashid, Lise Anne Couture



Project Director: Jill Leckner



DesignTeam: Noboru Ota, John Cleater, Jill Leckner



Peter Horner, Cathy Jones, Micheal Levy Bajar, Janghwan Cheon, Teresa Cheung, Mary Ellen Cooper, Shinichiro Himematsu, Michael Huang,

Lamia Jallad, Ana Sa, Markus Schnierle, Yasmin Shahamiri



Client: Carlos Miele Brazil



Engineers: Kam Chiu, PE , Andre Tomas Chaszar, PE



Lighting Design: Focus Lighting Inc.



A/V Consultant: Ben Greenfield



Contractor: Vanguard Construction & Development



Fabricator: 555 International